This measurement reflects a brands competitive position and is usually expressed as their market share relative to their. It helps the companies to identify the suitable strategies for the segments. It is based on the observation that a companys business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name growthshare. These template designs have been crafted by expert professionals to help presenters create boston matrix. Matriz boston consulting group bcg empresa pepsico docente. Free professional bcg matrix charts for powerpoint. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. An easy bcg matrix maker that helps make bcg matrix and charts with free templates. Devised as a portfolio planning tool, or corporate planning tool, the bcg growthshare matrix was first conceived by bruce henderson of the boston consulting group back in the 1970s. Scribd is the worlds largest social reading and publishing site.
The experience curve is the means of measuring probable competitive cost differentials. The growth share matrix is directly derived from the experience curve. The bcg matrix is used for analysis and to support strategic decision making. The bcg matrix template plots products or product categories against two variables. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Feb 28, 2017 bcg matrix is the representation of company different divisions, on a four quadrant graph. In a dynamic and complex environment, planning and predicting wont necessarily lead to business success. Boston consulting group s growth share matrix bcg matrix in its original.
The concept is based on four quadrants in which a companys strategic business units sbu or productsbrands are classified. How to create a boston consulting group bcg matrix powerpoint. Marketing plans and business presentations with ease. Bcg matrix for cocacola company bcg matrix analysis. Simple bcg matrix maker make greatlooking bcg matrix. Oct 08, 2016 the boston consulting group matrix bcg matrix can be used to analyze the different products being sold by the company in terms of their market share, sales generated on an annual basis and the potential for growth. A bcg matrix diagram can be easily created with edraw. Free bcg matrix templates for word, powerpoint, pdf.
Understanding the tool the ansoff matrix was developed by h. The bcg matrix for powerpoint, short for boston consulting group, is an idea designed to help those looking to plan a longterm strategy, to develop or discontinue a product or to help a business look at different growth opportunities by looking at its products to decide where they need to invest. Our pdf bcg matrix templates are easy to reuse and free. Matriz bcg matriz boston consulting group ciencias. Henderson for the boston consulting group in 1970 to help corporations to analyze their business units, that is, their product lines. Category of segments dimension can be identified with the help of market share and industrial growth rate. Download edraw and view all templates in editable mode. Gerente general sdip sas alexandra catalina fajardo colmenares elaborado por. Jul, 2011 free professional bcg matrix charts for powerpoint. This is equivalent to 525 percent and more aftertax diffe. Bcg matrix, boston matrix, bcg matrix template groupmap. The composition of the portfolio can be critical tothe growth and success of the company. A matriz boston consulting group bcg no planejamento.
Henderson for the boston consulting group in 1970 to help corporations to. It was founded in 1940 as a barbecue restaurant operated by richard and maurice mcdonald. It only takes a few seconds to choose a basic template, insert text and images, and add the finishing touches. Boston consulting groups growth share matrix bcg matrix in its original. The growth share matrix or boston consulting group. How to create a boston consulting group bcg matrix powerpoint template bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. It is the most renowned corporate portfolio analysis tool. Aug 08, 2019 descubra como funciona a matriz bcg na pratica. The growthshare matrix aka the product portfolio matrix, boston box, bcgmatrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d. A difference in market share of 2 to 1 should produce about 20 percent or more differential in pretax cost on value added. Grow further is not just a promise, it is a belief that is deeply rooted in our people processes, in the way we work, and in our leadership approach. Bcg matrix is the representation of company different divisions, on a four quadrant graph. Relative market share horizontal axis the higher the market share, the more cash likely being generated. The bcg growthshare matrix is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970s.
To succeed in the 2020s, companies will need to put aside the old rules of the game and compete on multiple new dimensions. You can edit the given sample content and fully customize these slide designs to conveniently create bcg matrix and other types of diagrams for business. This is where you can use an approach like the ansoff matrix to think about the potential risks of each option, and to help you devise the most suitable plan for your situation. You will thrive in an environment of creativity and performance bcg is more than an awardwinning workplaceit is an unparalleled environment to create your own success story.